Successful people act as owners of their own company, whether they work for a company, as a contractor, or self-employed. It is crucial to have a strong sense of the value you bring which you can clearly articulate along with creating a plan on how to differentiate yourself from others in a similar role.  Essentially, acting as entrepreneurs. It is all about selling yourself through communicating your brand.

I believe everyone should act as entrepreneurs, developing that brand—a concise and consistent message of what you want others to know about you, how you contribute value, and why they should care.

By taking ownership of your area of responsibility, you become the official CEO of “I, Inc.!”

Whether you stay in your current role or find another job, being flexible and adaptable is critical.  A CEO is a strategic thinker.  In today’s environment, there is so much information to filter, extracting what you need quickly, to make quick, insightful decisions.  When you put on your entrepreneurial hat, you are planning and developing your company to take advantage of opportunities where others see problems.

By thinking of yourself as the Owner and the Product you are offering, you empower yourself. Successful people thrive in challenging times by taking ownership of their objectives, making decisions, setting priorities, and achieving their goals by acting as the CEO of their own company in the context of their role.

Next month I will write a more in-depth post on how to create that brand.

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