Are You Effectively Communicating Your Brand’s Value?

Are You Effectively Communicating Your Brand’s Value?

There are three steps to creating a brand that resonates with your audience: What’s My Story – what you want others to know about you. Packaging My Story – your consistent message that conveys your brand Telling My Story – courteous, clear, and concise communication....
What’s Your Brand?

What’s Your Brand?

Nike has the “Swoosh”, which represents speed, movement, power, and motivation, and Evernote, an app that stores your written notes on a laptop, uses the figure of an elephant’s head, because “an elephant never forgets, and you won’t either utilizing...
Obstacles Are Opportunities In Disguise

Obstacles Are Opportunities In Disguise

What amazing things would you do if you thought you could?  I was going to write about branding this month, but I believe this is an essential first step. I recently came across a book in my library, I read some time ago, “Unstoppable” by Cynthia Kersey,...
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