End of Year Debrief

End of Year Debrief

Each year I update my End of Year Debrief as a reminder to savor your accomplishments during this year and prepare for next year. This year has been a blur! Because we can get mired down in all the details of emails, deadlines, and projects, going into the New Year is...
Are You Effectively Communicating Your Brand’s Value?

Are You Effectively Communicating Your Brand’s Value?

There are three steps to creating a brand that resonates with your audience: What’s My Story – what you want others to know about you. Packaging My Story – your consistent message that conveys your brand Telling My Story – courteous, clear, and concise communication....
What’s Your Brand?

What’s Your Brand?

Nike has the “Swoosh”, which represents speed, movement, power, and motivation, and Evernote, an app that stores your written notes on a laptop, uses the figure of an elephant’s head, because “an elephant never forgets, and you won’t either utilizing...
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