Overcoming Overwhelm, Overworked, and Over Stressed I learned the hard way that constantly striving to keep up with work can feel like running a marathon that never stops. In my previous career, I...
Blog Category: Branding
Are You Effectively Communicating Your Brand’s Value?
There are three steps to creating a brand that resonates with your audience: What’s My Story – what you want others to know about you. Packaging My Story – your consistent message that conveys your...
What’s Your Brand?
Nike has the “Swoosh”, which represents speed, movement, power, and motivation, and Evernote, an app that stores your written notes on a laptop, uses the figure of an elephant's head, because "an...
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