Blog Category: Branding
What’s Your Brand?

What’s Your Brand?

Nike has the “Swoosh”, which represents speed, movement, power, and motivation, and Evernote, an app that stores your written notes on a laptop, uses the figure of an elephant's head, because "an...

She transformed my frustration into hope

When I started working with Chris, I had been looking for a job from another state and for a few months. She transformed my frustration into hope by showing me how my abilities would be valuable to an employer, and was always available for me when I felt discouraged. Chris helped me to quickly define the value I bring in my profession—my personal brand. She updated my LinkedIn profile and fine tuned my resume plus tailored each application submission to highlight how my experience and strengths fit the job requirements, which helped me get noticed; and I found my dream job! I can’t thank Chris enough for her support, guidance, and advice.

Heather Lorente (Lambert)
Retail Incentives Analyst, Detroit MI
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